ethically mo-du-lar.
ModuWear is a U.S-based transformable fashion-technology startup that will sell sustainable modular clothing. Our clothing will allow users to interchange individual components of the apparel, such as sleeves, pant legs, graphics, hoods, and pockets, making it possible for the user to fully customize their apparel to match their style and their body. Additionally, all apparel produced will be biodegradable, and ModuWear will work with users to collect clothing at the end of its lifespan to reuse the material for new clothing items. or to responsibly recycle it. Our vision of sustainable modular fashion represents the future intersection of aesthetic, functionality, and environmental consciousness.
The world needs saving.
Over 81 pounds of clothing is thrown away by the average American every year, resulting in approximately $500 billion dollars in lost value annually. Fast fashion, the rapid inexpensive production of clothing, has resulted in a downward spiral of reduced clothing quality, alarming amounts of excess waste, and diminished consumer purchasing confidence. Additionally, the fashion industry accounts for 10% of global carbon emissions. Reversing this fast fashion waste is a must in reaching our goal of a carbon neutral world.
The Game Plan
Scaling the Circular Economy
ModuWear recognizes the fundamental shift necessary to mitigate the global issues created by fast fashion’s takeover. Many brands have apparel made of “sustainable materials'', offer incentives for consumers to return their product, or recycle their product at the end of its life cycle. However, outside of the current product offering, ModuWear aims to provide the first fully modular garment supported by an effective closed-loop cycle of all items sold by ModuWear. With our efforts, we will not only reverse the negative implications of fast fashion but reinstill the lost faith and creativity of our target market. There has not been a single company to date that has successfully combined all of these aspects and produced an apparel line at a mass scale. As our slogan suggests, we plan on setting the precedent “from the jump”.
ModuWear recognizes the fundamental shift necessary to mitigate the global issues created by fast fashion’s takeover. Many brands have apparel made of “sustainable materials'', offer incentives for consumers to return their product, or recycle their product at the end of its life cycle. However, outside of the current product offering, ModuWear aims to provide the first fully modular garment supported by an effective closed-loop cycle of all items sold by ModuWear. With our efforts, we will not only reverse the negative implications of fast fashion but reinstill the lost faith and creativity of our target market. There has not been a single company to date that has successfully combined all of these aspects and produced an apparel line at a mass scale. As our slogan suggests, we plan on setting the precedent “from the jump”.